[lang_en]Beckham a design hit with shoppers[/lang_en]

[lang_en]By Jess Cartner-Morley (The Guardian)

The British shopping public ratified Victoria Beckham’s successful debut as a fashion designer at Selfridges yesterday. The presence of her name on the shop floor alongside such greats as Alexander McQueen, Vivienne Westwood and John Galliano was quite an achievement for a designer who unveiled her first collection of dresses just three months ago. More impressive still was the fact that by 3pm on its first day on sale only three dresses were left unsold.

Beckham and her backer, Simon Fuller, have sought to maximise the excitement that has surrounded The Dress Collection since it launched to unexpected rave reviews at New York fashion week by limiting production in the first season to an extremely exclusive 400 dresses worldwide. Gossip about whether Beckham had expert help from Roland Mouret in designing the collection – an accusation both she and Mouret have repeatedly denied – has served only to fuel interest.

Selfridges, which bought 58 of the dresses, has exclusive selling rights until next month, when dresses go on sale in Harrods, as well as Bergdorf Goodman and Neiman Marcus in the USA, and Restir in Tokyo. Selfridges has received 17 dresses so far, which it split between its London and Manchester stores.

Remaining on the rail yesterday afternoon were one strapless, hourglass evening dress in a size eight – retailing at a cool £1,920 – and two simple black silk sequined shifts with soft fabric belts, in sizes 12 and 14, for £1,390. While Beckham was mid-flight home to America, a waiting list had already begun for styles arriving in February.[/lang_en]

Tags: dress collection, Selfridges

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